meshmarketing is a one-day event about what’s next for marketers, advertisers, brands and communicators. Join us to connect, share and be inspired.

The Conversations

Influence & Influencers                       Community, Outreach

Joe Fernandez Klout

Greg Hounslow WestJet Airlines

Social Networking: Google+ & Facebook

Steve Rubel Edelman

Dave Kerpen Likeable Media

Gaining Wisdom, Insight and Intelligence from Social Media Monitoring
Monitoring has become an integral part of the social media landscape. The challenge facing many companies is figuring out what the data means and what to do with it so they can make smart strategic and tactical decisions. This panel looks at pulling intelligence and insight from social media after it has been monitored and filtered.

with
Patrick Gladney SMG Group	Scott Lake Swix	Michael O’Connor Clarke Media Profile Moderator

The Value and Role of Content Marketing
It seems like the old adage that ”Content is King” is alive and well as more companies recognize that providing existing and potential customers with a steady flow of content (blog posts, videos, whitepapers, case studies, podcasts, photos) is a great way to drive engagement, loyalty and stickiness.

with
Marcus Wilson IdeaPaint	Marcus Sheridan The Sales Lion	Mark Evans ME Consulting & mesh co-founder Moderator

Life in a Post-Desktop World
In a world in which the PC is surely but slowly fading into the background, what does the emergence of mobile computing meant to marketers when it comes to reaching consumers and driving sales?

with
Benjie Levy Score Mobile	Nina Sohi Blu Trumpet
Andrew Osis Poynt	Stuart MacDonald FreshBooks & mesh co-founder Moderator

Social Media in the Trenches
For all the talk about best practices and tools, the best advice about using social media comes from companies and people on the front lines who can provide real-world insight into how to leverage social media to drive awareness, customer service and sales.

with
Gail Gabrielle Ordogh Real Sports	Sheldon Levine Sysomos	Mathew Ingram GigaOm & mesh co-founder Moderator

Data Here, There and Everywhere.
Analyzing and Leveraging Big Data How can you measure, analyze and leverage the growing mountain of data to make smarter strategic and tactical decisions? How do you determine the most relevant metrics, and what are the best approaches and tools to use?

with
Rod Smith IBM	Joe Fernandez Klout	Stuart MacDonald FreshBooks & mesh co-founder Moderator

Luxury Brands and Digital Marketing
A growing number of luxury brands are using digital marketing and social media to reach and engage with consumers. How are their approaches, efforts and campaigns different than non-luxury brands? Is the use of digital marketing hurting or helping luxury brands?

with
Felicia Yukich Four Seasons Hotels & Resorts	Joanna Track Dealuxe
Jason Lonsdale TAXI	Mark Evans ME Consulting & mesh co-founder Moderator

Search Beyond the Little Square Box
With the growth of social media and the real-time Web, how is searching changing and where is it going? What’s the impact on search engine optimization and search engine marketing?

with
Kunal Das Microsoft	Krista LaRiviere gShift	Stuart MacDonald FreshBooks & mesh co-founder Moderator

+ Great Networking Opportunities.

To see when these sessions are scheduled, please refer to the  full schedule.

A Taste of Last Year | meshmarketing10

Last year, mesh has 250+ attendees from PR, Advertising, Digital Marketing, entrepreneurs, non-profits, etc…

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